Some companies grow faster than the story they tell about themselves. Tulip Tech was one of them. Its high-density battery systems were finding their place in demanding drone applications, but the brand and website still reflected an earlier, smaller phase of the business. The engineering had moved on. The public story had not.
We helped Tulip Tech decide which markets to lead with, translated that focus into a new identity and built a website around sales, product information and recruitment. The public result is easy to see. One of the most useful improvements, however, happens entirely behind the scenes.
The main benefits for Tulip:
A clearer position in a complex market
We helped Tulip Tech choose its priority markets and explain its technical value without flattening the engineering behind it.
One website for sales and recruitment
The new website gives buyers a clearer route into the technology while helping a growing team attract the right people.
Applications organized automatically
Candidate details now flow directly into Notion, giving Tulip Tech one structured overview for review, ownership and follow-up.
The company had outgrown its earlier story
Tulip Tech builds high-density battery systems for drone applications where weight, power and reliability have direct consequences. Its audience is technical, the buying process takes trust and the applications can be demanding.
In a year and a half, the company had moved beyond the phase in which a small group of early customers already understood the product. New markets, commercial conversations and recruitment placed different demands on the brand. Tulip Tech needed to explain what it makes, where it fits and why buyers should take it seriously.
The quality of design that Kinekt delivered was super high-end. I love how Kinekt adjusts their services to how we enjoy working as engineers.
Bernd Rietberg, CEO Tulip Tech
Choosing where the brand should focus
Tulip Tech could see opportunities across several sectors. Presenting all of them at once would have made the company look broad but left potential buyers to work out the relevance for themselves.
We worked with the team to define which markets and applications deserved priority. That decision gave the positioning a clearer center and set the direction for the identity, messaging and website structure.
Some applications sit in sectors where public communication needs restraint. The brand therefore had to show technical ambition and credibility without publishing details that did not belong in the public story. We kept the focus on performance, engineering quality and Tulip Tech’s role as a Dutch battery company in a fast-moving international market.
An identity that respects the engineering
The visual identity needed to feel more mature without dressing Tulip Tech up as a different company. We built a system that gives the technology room to lead, with a stronger visual hierarchy and enough consistency to work across product communication, sales material and the website.
That approach also suited the way Tulip Tech prefers to work. The team is engineering-led, so design decisions had to be clear, useful and open to technical scrutiny.
A website with three practical jobs
The website became the main expression of the new direction. It needed to help potential customers understand the battery systems, give commercial conversations a credible starting point and support recruitment as the company expanded.
We structured the site around those tasks. Visitors can move from the company story into product and application information, then take a clear next step. The design gives Tulip Tech a stronger first impression, while the content avoids burying the product under brand language.
For advanced hardware, that distinction matters. A website cannot complete the technical sales process, but it can help the right buyer arrive at a useful conversation with fewer basic questions and a better sense of fit.
Connecting recruitment to Notion
Growth also created a less visible problem. Job applications had to reach the right people and remain easy to review. Handling that through separate emails or manual lists would add friction at exactly the moment the team was getting busier.
We connected the website’s application flow to Tulip Tech’s existing Notion workspace. New candidates are added automatically to a structured overview, with labels that help the HR team review, assign and follow up.
It is a modest piece of automation, but it changes the website from a presentation layer into part of the company’s day-to-day operation.
A foundation the company can build from
Tulip Tech now has a clearer position, a more coherent identity and a website that supports both sides of growth: finding customers and building the team.
The wider marketing strategy continues to develop as the company enters new regions and sharpens its sales approach. The work in this case gives that next phase a stable starting point. New campaigns, market pages and commercial tools can follow one recognizable direction instead of solving the brand again each time.
The result is a public presence that feels closer to the company behind it: technically serious, commercially clearer and ready for a wider audience.
