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R&D

UX design

Worried technician calls about broken factory machine

What Poor UX Actually Costs

“Good morning, CNC Solutions.” “The machine stopped again. There’s some code on the screen, X98-something.” “Press X and Y, then…

Dick Bogers
Read time: 5 minutes

Marketing systems

Product development

People interacting with a robotic arm and technology

“If your product is good enough, you don’t need marketing”

“If the product is good enough, customers will come on their own. We don’t need fancy marketing; that doesn’t work…

Dick Bogers
Read time: 7 minutes

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