Discovery call
Services Automation & integrations

Connect all your data together so everything works together

Stop managing your business by hand

You’ve got plenty of systems. They just don’t speak the same language. We connect your systems and automate the repetitive steps, so information moves reliably from A to B and doesn’t depend on someone remembering how it’s done.

How to connect everything

Why is a spread sheet not good enough?

This might be the most common problem we run into: we build a beautiful brand, website and marketing engine… and then the leads end up in a spreadsheet or some email inbox.
If you don’t have a central place to house and distribute your valuable data, there is no easy way to work with it. It’s an invisible killer: you’re not just wasting time, but opportunities for structural growth as well.
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Dick Bogers
Creative director - Kinekt

If your website isn’t paying for itself, something is off

The consequences of a poor website

Illustration of blindfolded person with red headband

You’re flying blind, and paying for it daily

When your data lives in ten places, you don’t get insight. You get noise. Reporting becomes slow, KPIs don’t line up, and the business ends up reacting instead of steering.

What it can lead to:

  • Missed follow-ups and missed revenue

  • Debates about “the real numbers”

  • Big decisions made on gut feeling

Cartoon safe partially buried in the ground

Your data is trapped and can’t get out

You want to build something useful. And you realize the data you need is stuck inside a system that does not offer a way to get it out. Now you’ll have to work around it, creating a web of hacks and workarounds.

Why it matters:

  • Technical debt grows quietly

  • Your product’s quality suffers

  • New features become harder to ship

Open box filled with papers and confetti

Data rot: your database becomes unusable

After a few years of manual updates, duplicate records, and semi-integrations, the database is so contaminated nobody trusts it and the only fix is a rebuild. Enormous costs are silently building up until the bomb bursts.

How it hurts you:

  • Slow creeping performance decrease

  • Automations break, manual work returns

  • Huge rebuild costs show up suddenly

Discover where the biggest holes are in your current setup

Plan a call with an expert and identify the first steps you can take to identify gaping holes and start working on a solution.

Plan a discovery call
The way it works

How we build automations & integrations

Let’s make sure you never run into data spaghetti ever again! In the following 5 steps we’ll set up your ultimate database.

Teal brochure titled Draft your data blueprint
A robust home for your data

Draft your data blueprint

We start by figuring out where your most important information should live. Customers, leads, projects, orders, products. The things your business runs on. Together we choose one place to treat as “the truth”, so the rest can follow.

Then we set it up in a way that matches how you work. Sometimes that means cleaning up what you already have, sometimes it means adding a new layer in between your tools. Either way, the goal is the same: one reliable place you can build on.

Data plan folder with binary code background
Create a vision of the future

Develop your data plan

We map what data you already have, where it is, and what it’s currently used for. We’ll also spot what you’re missing, the things you wish were available, but aren’t, because the data isn’t captured.

From that map we build a practical system: what gets collected, what gets ignored, what gets stored, and what gets shared between systems. A set of decisions that fits your business and prevents expensive detours later.

Software integrations hub connecting multiple business applications
Data from your website, CRM or ERP

Connect your core systems

We look at the tools you already use and identify which ones need to work together to remove daily hassle. Usually that’s a combination of CRM/ERP, website forms, email, marketing tools, customer support, and whatever sits at the heart of operations.

Then we help you to connect them in a way that fits your process. So new leads don’t end up in the wrong place, customer info doesn’t need to be retyped, and teams don’t have to chase each other for context.

Circular workflow diagram with infinity symbol and icons
Stop wasting your team’s time

Automate repetitive tasks

From the outside it’s usually easier to spot the gaps in how work moves through your business. The handovers, the copy-paste and the steps that only exist because they always have.

We help you identify the biggest opportunities and build automations that handle the work for you. You’ll win back time fast, and the process keeps running when things gets busy.

Website analytics dashboard with KPIs and statistics
Connect it all together

Set up reporting that you can trust

When the data is in the right place and flows properly, this is where it all comes together: you can actually work with it. With OR without us!

We set it up so answers come to you in a natural way, via an AI assistant, a Slack channel, or even WhatsApp. You end up with complete ownership of your data, and easy-to-use ways to read it.

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When you pay attention to your data, it unlocks new possibilities

What you can expect:

Three coworkers collaborating around office table

ARN - Turning a complex recycling chain into connected digital workflows

Related case study

For ARN (Auto Recycling Nederland), we connected websites, forms, calculators, AI support, and CRM workflows into a clearer digital layer around the Dutch car recycling chain.

Read the case study
Laptop displaying car parts CO2 savings calculator

Apply engineering logic
to unlock marketing power

Our 4 step process:

We always have a plan, and we stick to it.
These are our four steps to make every project a success.
Phase 1:
Scan your system
Phase 2:
Draft the blueprint
Phase 3:
Build & deploy
Phase 4:
Iterate & improve

Scan your current system

Phase 1: Research
Every marketing system has untapped potential. In this step we find it: the gaps costing you leads, the tools that could work harder, and the quick wins you can act on right away.
Go to phase 1

Draw the blueprint for your solution

Step 2: Blueprint
This is where research turns into a plan you can act on. Clear priorities, realistic costs, and measurable goals, all aligned with the people who need to sign off on it.
Go to phase 2
Team reviewing industrial process flowchart on whiteboard

Build and deploy your engine

Step 3: Build & deploy
This is where everything comes together. Your branding, website, tools, and integrations, built and launched by one team that keeps you in control without taking over your calendar.
Go to phase 3
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Keep upgrading the moving parts

Step 4: Iterate & improve
Your system is live, now it's time to make it better. Real user data shows us exactly where to tweak, so your conversion rates, ROI, and pipeline keep growing month over month.
Go to phase 4
Technician adjusts pipeline valve while analyst monitors data
The full 4-step method
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Download our blueprint starter kit for free

Ready to get started?

A free e-book with 5 workshop exercises you can do by yourself or with your team. By the end you’ll know the basics of where your digital marketing system stands.

Discover more services

Keep reading

AI solutions

AI is undeniably part of digital marketing’s future - we help you navigate what’s possible today.

Online tools & apps

Innovate and find new ways for your customers to engage with your product.

Webdesign & development

Your website is your marketing-hub, the channel we fully control and where we activate your audience.

UX research & design

What do your customers need? It’s the pivotal question that needs a data-backed answer.

Branding & identity

Your visual identity is the face of your business. 
It’s the first thing people see.

Get in touch with an expert

Contact one of our experts for a conversation about how you can get started.
Contact us

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